B2B Agency for Technology Markets · Germany · International
Your market. A different angle. An outcome no one expected.
We work from situations, not briefs. Our cross-industry knowledge and cultural intelligence surface solutions that your category hasn't produced yet.
Why Different
A brief is a
good starting point.
But it can
limit the view.
Our analytical foundation
→ Disciplines that produce market observations specialist agencies and AI tools reliably miss
Brand Architecture
in Complex Markets
- Post-acquisition brand integration
- Portfolio rationalisation across markets
- Multi-brand management in conflicting cultural contexts
- Brand equity mapping by geography and segment
What AI cannot do: identify which cultural market perception to protect and which to let dissolve.
Technical Communication
for Technology Markets
- Engineering truth translated into commercial consequence
- B2B and B2C audiences addressed simultaneously
- Specialist buyers, procurement, and end users — one coherent system
- Automotive · Mechanical Engineering · Construction · IT
Three decades of technology market experience, not category training.
International Market
Communication
- Cultural intelligence as a systematic analytical capability
- EMEA · APAC · Americas — each market on its own terms
- Communication systems adapted for local purchasing psychology
- 18-language production experience
Ethnology applied: not a sensitivity checklist. A reading method.
Sponsorship & Category
Positioning
- Revenue architecture through brand positioning
- Sponsor category identification by audience quality
- Premium pricing justified through narrative, not audience size
- Partner and channel programme design
Positioning is a commercial instrument. Not a communications exercise.
Brand architecture after a billion-euro acquisition: which brand leads where?
The situation
When Faurecia acquired Hella to form FORVIA, three distinct brand equities — Hella, Faurecia, and Clarion — suddenly occupied the same portfolio, each carrying different market perceptions in different geographies.
- Which brand leads in the Aftermarket — where Hella has century-old consumer trust?
- Which brand leads for OE relationships — where FORVIA's scale is the argument?
- How do Hella, Faurecia, and Clarion coexist in Asia-Pacific, where all three have presence?
An external perspective that the merged organisation could not generate from within.
Read the case →Work
Selected cases
Technology leadership that a category of one can't communicate alone
- Global technology leader in melt filtration
- Engineering argument not reaching commercial buyers
- Solution: translation between technical superiority and commercial consequence
Making a structural innovation legible to three different decision-making audiences
- Structural engineers: performance data and code compliance
- Architects: spans, LEED credentials, formal possibilities
- Developers: cost-per-m² and green finance qualification
Finding the commercial value in a brand that its own market had underestimated
- Regional loyalty dismissed as geographic limitation
- Identified specific sponsor categories valuing audience quality over reach
- Repositioned brand narrative before first sponsor conversation
When one company serves two markets that speak entirely different languages
- Automotive tailgate platforms: IATF 16949, delivery reliability
- Public infrastructure: formal tender, liability frameworks, service commitments
- Decision: separation, not compromise → Lightcross
When the company name is the primary obstacle to growth
- Founder name: limited ambition, no succession path
- Product truth: reliability under all circumstances
- New name: werner works — two words, one factual promise
Further clients
Apollinaris · Casio · Dr. Oetker · Melitta · Procter & Gamble · S.Oliver · Forbo · Eva Mann · Apsolut · DDS Consulting · Volksbank · Anker · Piasten · Kühlmann · Albatros
Questions
What clients ask
What makes Lünstroth different?
We work from your situation, not a brief. Our cross-disciplinary foundation — law, philosophy, political science, ethnology — produces observations that specialist agencies and AI tools reliably miss.
Which markets and industries?
Primary focus: B2B technology markets — automotive, mechanical engineering, construction, energy, IT. Three decades across B2B and B2C, Germany and international.
Does Lünstroth work internationally?
Yes. EMEA, APAC, and Americas. Video production in 18 languages. Cultural intelligence as a systematic analytical capability, not a translation service.
Strategy consultancy or creative agency?
Neither, and both. We work from strategic analysis to creative execution without separating them — because the separation is usually where value is lost.
Tell us
the situation.
No intake forms. No discovery calls with junior staff. Direct contact with the people who do the work.
[email protected]We reply within one working day.