Who we are

Agency Method, background, approach Scope Four domains of work

Lünstroth

Brand Consultancy ↗ Strategic brand consultancy Reporting ↗ Annual and sustainability reports

Contact

Start a conversation Direct contact, no forms

Since 1994

Agency

The perspective your market hasn't seen.

Scope 01

Brand Architecture Post-Acquisition, Portfolio, Multi-Brand

Scope 02

Technical Communication B2B and B2C, specialist and consumer

Scope 03

International Markets Cultural intelligence, EMEA, APAC, Americas

Scope 04

Sponsorship & Positioning Revenue architecture through positioning

Scope

Domains of work

Where we work — and why it matters.

Technology & Industry

Automotive Aftermarket – Brand Architecture Post-Acquisition, EMEA/APAC/Americas Mechanical Engineering – Technical Communication Global technology leader, filtration Construction – Sustainable Technology Three audiences, one technology

Positioning & Naming

Sport – Sponsorship Revenue Architecture Bundesliga, national sponsorship value Brand Architecture – Two Markets Automotive & public infrastructure Naming – From Product Truth B2B office furniture, company naming

All work

All case studies → Full overview

Featured

Automotive · Post-Acquisition

Brand architecture after the Faurecia acquisition: Hella, FORVIA, Clarion.

Insights

Analysis.
Not opinion.

Observations on brand architecture, technical communication, and market strategy — grounded in three decades of work across technology sectors.

May 2025 Brand Architecture

Why post-acquisition brand decisions fail — and the three questions that prevent it

When Faurecia acquired Hella, three brand equities with genuinely different market positions needed a coherent architecture. Most companies get this wrong for the same three reasons.